HARD ROCK PARK OPENS THE GATES TO THE NEXT REVOLUTION IN

ROCK ‘N’ ROLL HISTORY

World’s First Rock ‘n’ Roll Theme Park is Officially Open

(Myrtle Beach, SC – May 10, 2008) –  “Sound Check” is complete.  After more than seven years in the making, Hard Rock Park officially kicked open its gates for a month-long opening celebration. Yesterday, the highly anticipated Myrtle Beach attraction took center stage as this summer’s most rockin’, not-to-be-missed destination.

Rockers of all ages can now enjoy the Park’s thrilling rides and attractions including Led Zeppelin – The Ride and Eagles – Life In The Fast Lane and live shows such as Malibu Beach Party, Roadies Stunt Show and Country on the Rocks ice show.

“Today is truly a momentus day in the evolution of rock and family vacations,” said Steven Goodwin, CEO of Hard Rock Park. “Just like the music itself, Hard Rock Park is all about the experience and every visitor that walks through these gates from today on will walk out a rock star in their own right.

Hard Rock Park will rock out all month long with concerts by Kid Rock, The Charlie Daniels Band, George Clinton and the Parliament Funkadelic and will complete the celebration in true rock ‘n’ roll style with the Hard Rock Park Grand Opening Extravaganza featuring a concert performance by the Eagles on June 2nd and then the renowned British rock band, The Moody Blues, will commemorate the official opening of the park’s psychedelic, Moody Blues-inspired dark ride, Nights in White Satin - The Trip, followed by an exclusive live performance on June 3rd.

Hard Rock Park, is a 55-acre theme park boasting more than 50 attractions for rockers of all ages, including roller coasters, live shows and entertainment, children’s play areas, restaurants and retail stores.

For more information on Hard Rock Park or to purchase tickets, please visit www.hardrockpark.com.