HARD ROCK PARK ANNOUNCES GRAND OPENING CELEBRATION

Two Days of Exclusive Events Including Concerts and the

Peter Jacobsen’s Celebrity Golf Tournament

(Myrtle Beach, SC- February 29, 2008) – After breaking ground one year ago, Hard Rock Park in Myrtle Beach, SC is about to kick open its doors and make history.  The world’s first and only rock ‘n’ roll theme park announced today its Grand Opening Extravaganza on June 2, including an exclusive two-day celebration featuring concerts and a star-studded celebrity golf tournament hosted by PGA TOUR professional Peter Jacobsen.

Grand Opening Extravaganza

Hard Rock Park’s Grand Opening Extravaganza festivities will commence on Monday, June 2 with an extraordinary, grand opening ceremony at the massive iron gates to the rock ‘n’ roll oasis featuring a concert performance by the Eagles. The following day, the renowned British rock band, The Moody Blues, will commemorate the official opening of the park’s psychedelic, Moody Blues-inspired dark ride, Nights in White Satin - The Trip, followed by an exclusive live performance.

“This celebration will be one for the record books,” said Steven Goodwin, CEO of Hard Rock Park. “Our opening lineup screams that the world’s first rock ‘n’ roll theme park has arrived. Families will be transformed from Regular Joes to Rock Stars, leading others to say ‘they must’ve been to Hard Rock Park.’”

Celebrity Golf Tournament

“Peter Jacobsen Sports is proud to be partnering with Hard Rock,” said Peter Jacobsen, president and CEO of Peter Jacobsen Sports (PJS).  “This combination of sports, stars and rock ‘n’ roll is sure to make PJS’ first-class golf tournament one of our best tournaments yet.”

The Celebrity Golf Tournament will be held at Grande Dunes Golf Resort on June 2.  Participants will include rock ‘n’ roll legends, such as The Moody Blues, celebrities and PGA TOUR golf professionals.  Among the PGA TOUR pros playing will be Jacobsen, as well as LPGA star Paula Creamer.  Jacobsen will also host a “Peter Jacobsen and Friends Golf Clinic”.

"We're proud and honored to help kick off Hard Rock Park’s grand opening," said Sean Dee, Vice President and Chief Marketing Officer for Hard Rock International. "Hard Rock Park looks forward to, not only being part of the future of South Carolina tourism industry, but also to establishing itself as a national premier rock ‘n’ roll entertainment destination."

Hard Rock Park is the first new major theme park to be built in the U.S. in nearly a decade. The park is approximately 50-acres boasting more than 50 thrilling rides and attractions for rockers of all ages, including roller coasters such as Led Zeppelin - The Ride, great live shows, children’s play areas, restaurants, cafes and retail stores, a multi-purpose live music amphitheatre and an ultra-modern sound system specifically developed for the project, creating a totally immersive full-day experience.